The Virginia DMV and Virginia High School League promote driver safety with “Buckle Up, Phone Down” campaign

RICHMOND, Va. (WAVY) — The Virginia Department of Motor Vehicles and the Virginia High School League are partnering for the “Buckle Up, Phone Down” campaign, according to a press release.

Created by nonprofit organization DRIVE SMART Virginia, the initiative aims to have drivers remember to wear their seat belt and put their phones down when they’re behind the wheel. As part of the campaign, The DMV and the Virginia High School League will feature driver safety messages at various athletic competitions throughout the Commonwealth.

“Almost every crash is preventable, and small actions—like buckling up and putting your phone away—save lives,” said DMV Commissioner Gerald Lackey. “We are excited to team up with VHSL to reach young drivers where they are: in their schools, at games, and in their communities. Together, we can build a culture of safety that lasts a lifetime.”

This partnership comes as crashes continue to be a major cause of death for teenagers across the country. According to the CDC, distracted driving is a major contributor. Although studies show seat belts have reduced the risk of a fatal injury in a crash by 45%, younger drivers are still the least likely to use them.

“High school students are at a critical age when it comes to learning and practicing safe driving habits,” said VHSL Executive Director Ty Gafford. “By partnering with the DMV, we can use the reach of high school athletics and activities to reinforce the ‘Buckle Up, Phone Down’ message and help keep our students safe on and off the road.”

For more information, you can visit the Virginia High School League’s website here.