VIRGINIA BEACH, Va. (WAVY)– A three-day celebration is planned as a part of a street naming for iconic music producer and Virginia Beach native Timbaland.

Set to take place October 17-19, “Timbaland Way Weekend” is a celebration of local talent, innovation, and creativity that showcases the lasting impact of the hometown hero. Community members, local and national creatives, and trailblazers to will come together to celebrate the contributions of Timbaland.

“Virginia Beach–and the entire 757 region–shaped who I am today. I am both honored and
humbled to have a weekend of events that not only highlight my accomplishments in the
industry, but also gives me a chance to come back home to celebrate with those in the
community who have supported my career for decades,” said Timbaland. “Virginia’s influence on the music industry has been felt for generations, and I can’t wait to also share this moment alongside some of my other producer brothers.”

Virginia-bred hitmaking producers Hannon, Bink, Nottz, and Danja will also be recognized and will receive a Proclamation from the City of Virginia Beach.

Tamiya Davis of TD Capital Services Productions and Michelle Dumas-Cutno of Bling It On Productions are both executive producers for the event and they both say that this recognition has been a long-time come. “We are thrilled to bring this event to life in recognition of Timbaland who is beyond deserving of this honor. His legacy is still growing, and we are happy for him to receive his flowers in his hometown.”

Below are event details:

Friday, October 17:
● School Visits – Timbaland will engage with local students at Salem Middle and High
School and College Park Elementary, sharing his journey and inspiring the next
generation of creatives.
● Private Social at MOCA – A uniquely curated ticketed social hosted at the Virginia
Museum of Contemporary Art (MOCA) that will bring together key influencers, local
leaders, and creatives.

Saturday, October 18:
● Timbaland Way Street Unveiling – A landmark moment as the city unveils “Timbaland
Way” in honor of the global icon and his roots in Virginia Beach.
● Parade Through Salem – A festive parade through the streets of Salem, featuring music,
performances, and special tributes.
● Key to the City Presentation – Virginia Beach will officially present Timbaland with the
Key to the City, recognizing his immense contributions to music, culture, and the local
community and will give Proclamation to 4 additional renowned Virginia producers.
● Coastal Edge Block Party – A lively block party celebrating the rich culture of Virginia
Beach, with live performances, local food vendors, and family-friendly fun.
● Timbaland and The Hitmakers Celebration at The NorVa presented by TD Capital Services
Productions – The weekend culminates with a star-studded concert featuring Timbaland
and surprise guest performances, honoring his unparalleled impact on music and pop
culture.

Sunday, October 19:
● Secure The Bag Conference – Featuring “The Hitmakers” panel with Virginia producers,
hosted at Kascades

Most of the events are free and open to the public, however, a reserved number of tickets for the October 17 Private Social at MOCA will be available to purchase beginning September 12 at www.thetimbalandway.com.

Tickets for the October 18 Timbaland and the Hitmakers Celebration are currently available on the NorVa’s Website.

Tickets and additional information on the October 19 Secure the Bag Conference can be found at this link here.